Your smartphone has a camera or two and you're happy taking the selfies and all. But if you want advanced quality photos and movie recording, nothing beats a super quality camera. Even a compact digital camera like the Sony Cyber-Shot W810 Compact 20.1MP Digital Camera with 6x Optical Zoom and 720p HD movie recording is far above what your smartphone can achieve. Still, it is a compact, portable camera, which you can take with you anywhere you go and be ready to capture all the action in sharp, clear details. If yu thought you didn't need a camera anymore, think again! The difference is in the picture quality and capabilities. The 20.1MP Sony Cyber-Shot W810 will give you brilliant photos and HD movie clips.

Fun, fast photography
Capture everything from nights out to scenic holiday snaps; the Sony W810 digital camera is packed with features that make it easy to shoot fun, clear photos and HD video. Take detailed close-ups using 6x optical zoom while Party Mode makes it easy to shoot great photos on a night out.

It’s all in the detail
Effortlessly capture the beauty in every scene with Sony Cyber-shot W810 digital camera. A high-resolution 20.1MP image sensor works with built-in autofocus to ensure sharp, finely detailed results even when locking into focus. That’s something your smartphone just can't match.

Get up close and personal with 6x zoom
If your subject is faraway, bring it to you with 6x optical zoom of the Sony W810 that captures the scene in precise detail.

The life of the party
Party Mode is perfect for a night out. It combines an advanced flash optimised settings for ISO, exposure and chromatic intensity, for bright, clear shots, particularly when people are dancing the night away.

Shoot and share HD movies
Hit the movie button to shoot smooth 720p HD video clips, then play them back instantly to re-live the moment with friends.

Smooth and steady
Enjoy crisp, clear photos and movies even when zooming. SteadyShot uses a buffer area around the edge of the sensor to compensate for camera shake.

See the bigger picture with 360° Sweep Panorama
The camera automatically stitches together a high-speed burst of frames to create full panorama shots that capture an entire scene.